Full Steam Ahead For The Yard Gym
The Iconic Lifestyle Gym Has Sold 15 Franchises And Counting
The Yard
For those who have had the pleasure of working out at The Yard, this news will come as no surprise. After the opening of the original site in Caringbah back in 2020, The Yard has gone from strength to strength. Offering an immersive lifestyle experience, the gym provides group strength and conditioning classes to clients of all ages and fitness levels in a super-luxe setting. Think monochrome design, top-notch equipment and all the details catered for - including wellness extras like the stretch lab.
Keen to service even more Australians, Tiarne and Dan opened up their business for franchising earlier this year. Dan shared with us the motivation behind the expansion.
The Yard, Caringbah
“I think that because the demand and enquiries were quite organic, that’s what really made me appreciate what we had. The brand felt too powerful and too strong not to expand. I felt that it would be a waste just to have it in one site and limit it to Caringbah.”
Since offering up franchises for purchase, The Yard has secured 15 new sites scattered across New South Wales, Victoria and Queensland.
The Yard, Wollongong
Committed to delivering the most premium service imaginable, Dan and Tiarne have ensured The Yard’s philosophy is upheld by the owners of their franchises.
“The most common quality is the pure excitement about the brand. They can’t wait to show it off”, shares Dan.
And their first franchise, Wollongong, has already proven to be a wild success. “The opening day and the whole first month exceeded everything we thought was actually possible. It has continued to grow week on week and now they’re doing their first challenge only six weeks into opening with over 150 people taking part. They’re flying.”
With excitement brewing for the imminent opening of the Heathcote and Peakhurst sites, foundation membership sales have been through the roof.“We sold out of Tier 1 and Tier 2 Peakhurst Foundation Memberships in one hour, a phenomenal reflection of the power of the brand.”
Continuing their quest to deliver a comprehensive lifestyle offering for their clients, there is even more innovation to come. Keep your eyes peeled for the first The Yard cafe. Location? A secret for now!
But the best bit of the whole franchise experience for these two powerhouses?
“The way you can impact someone's life. If your work and your business can impact someone’s life in a positive way, then you know you’re doing good.”